Strategic Plan

SMART's Strategic Plan Overview

On December 18, 2024, the SMART Board of Directors approved and adopted SMART's 2025-2030 Strategic Plan.  The adopted plan was the result of a year-long planning process to update the agency's Strategic Plan, which SMART is required to do every five years in accordance with Measure Q. Under the direction of the SMART Board of Directors, General Manager, Eddy Cumins, led the process of updating the five-year Strategic Plan.

SMART's Strategic Plan:

• Defines the strategic direction of the organization

• Establishes objectives and goals which are in line with the vision and mission
• Identifies the strategies and actions necessary to achieve the objectives and goals
• Promotes collaboration, collective responsibility, and accountability

The Plan is built on the foundation of the Vision and Mission statements adopted by the Board in 2022:

Vision Statement: Smarter Transportation for a Smarter Future
SMART envisions an innovative transportation system that provides integrated mobility solutions, promotes sustainable growth, and enhances quality of life.

Mission Statement: We Connect Communities
SMART provides safe, reliable, and environmentally responsible transportation options.

Strategic Plan Goals

The Strategic Plan is organized around four strategic objective areas identified by the Board of Directors: Ridership, Pathways, Extensions, and Freight.