Strategic Plan Update

SMART Strategic Plan Update 2024

Under the direction of the SMART Board of Directors, General Manager, Eddy Cumins, is leading the process of updating the SMART Strategic Plan. The previous Strategic Plan was adopted by the Board of Directors on September 18, 2019, and is for the period 2019 – 2024. The new Strategic Plan is for the period 2025 – 2030.

The Draft Strategic Plan is available for public review and comment. Please submit comments to info@sonomamarintrain.org by November 30, 2024. 

Draft Documents

• Draft SMART Strategic Plan 2025-2030
• Appendix A - Outreach Summary
• Appendix B - Revenues and Expenditures by Fiscal Year

The goals of the Strategic Plan are to:

• Define the strategic direction of the organization
• Establish objectives and goals which are in line with the vision and mission
• Define a plan to achieve the objectives and goals
• Promote collaboration, collective responsibility, and accountability

The Plan is built on the foundation of the Vision and Mission statements adopted by the Board in 2022:

Vision Statement: Smarter Transportation for a Smarter Future
SMART envisions an innovative transportation system that provides integrated mobility solutions, promotes sustainable growth, and enhances quality of life.

Mission Statement: We Connect Communities
SMART provides safe, reliable, and environmentally responsible transportation options.

The Board of Directors identified four strategic objective areas upon which to focus the Strategic Planning process: Ridership, Pathways, Extensions, and Freight. The Draft Plan is structured around these four objective areas.  

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